Revitalizing Excellence: The Remarkable Journey of Our New Niche Brand and Its Unveiling
In the ever-changing landscape of time, where trends come and go like the tides, Niche has stood as a steadfast beacon of transformation. As we take a moment to reflect on the past six years, it's incredible to witness the evolution that has shaped this haven of wellness and community. From humble beginnings to the vibrant present, Niche has grown and thrived, embracing change while staying true to its essence.
Jaclyn started the idea of Niche long before Niche was founded in a one Reformer studio in 2016. It wasn’t long before there was room to grow. Upon the inception of Niche in 2309 W. Main St. the lobby was adorned in a deep, calming blue. It's hard to imagine it now, as the hues have shifted and the space has undergone remarkable alterations.
One of the most remarkable aspects of Niche's evolution lies in the diversity of offerings. What started as a boutique fitness studio has blossomed into a haven for different class formats and specialized Pilates equipment. The range of classes now available is a reflection of Niche's commitment to catering to the diverse needs of its community. From traditional pilates to innovative fusion workouts, Niche embraced change to better serve its members.
Remember the vibrant explosion of pink that seemed to permeate every corner of the studio? It's a reminder of the willingness to experiment and transform, bringing a touch of playfulness and energy into every session. This shift in aesthetics mirrored the broader evolution happening within Niche - a shift towards vibrancy and the celebration of individuality.
But Niche's current evolution is not just about colors and equipment; it's about the partners and personalities that have shaped its journey. The back room, once a blank canvas, has been graced by a myriad of service providers, each adding their unique touch to the Niche experience. These collaborations have enriched the studio, allowing it to constantly reinvent itself while staying true to its core values.
And what about the heart and soul of Niche - its team members? The faces have changed, each bringing their own personality, teaching style, impact, and energy. It's a tapestry of diverse talents woven together by a shared passion for wellness. As we stand in the present, we can't help but remember when Joelle once worked the front desk nearly four years ago. Her journey is a microcosm of Niche's growth, as she transitioned from a team member to a vital part of the possibility and creative force behind this evolution.
Today, Niche stands rooted in our core values. The vines of our plants and experience have grown long, symbolizing the depth of knowledge and wisdom acquired over the years. The studio exudes a sense of belonging, a space that has stood the test of time and emerged even stronger. The team that stands proudly behind Niche is not just a group of individuals; they are educators, explorers, and custodians of this transformative journey.
In a recent member survey, members shared that they have “seen an improvement of the team and the instructors”, “instructors are more detail oriented than ever”, “there is an increase in creativity throughout all teachers”
With our growing team, including four full time team members, Niche has become more than a fitness studio; it's a community that values growth and education The commitment to continuing education speaks volumes about the dedication to staying at the forefront of wellness, offering the best to those who walk through its doors. The dedication level of our team shines through to you, our community. You all are our inspiration, motivation, and our “why.”
As we celebrate Niche's evolution, we are reminded that change is not merely a series of events; it's a tapestry of experiences woven together to create a vibrant, dynamic whole. From the dark blue lobby to the vibrant pink accents, from the variety of classes to the diverse team members, Niche has embraced change and emerged as a true masterpiece.
So here's to Niche - a journey of growth, a haven of transformation, and a testament to the power of evolution. As we step into the present moment, we are thrilled to share this evolved version with all of you, a version that continues to shape lives and create a space where wellness and community intertwine seamlessly. Today we are sharing our new logo, brand colors, focus, and method. We hope this evolution feels exciting but also familiar. We are still grounded in our core values, we just have a renewed vision and an elevated experience planned for you. We can’t wait to see you at the new NICHE in just a few WEEKS. Stay tuned for our move date and grand opening party details.
Our font is unique but also hints at the shapes the body makes during the practice of Pilates — some-gently curved and others straight and strong.
An ode to the past, we kept some of the old but good stuff. To remind us of the good old days.
Our colors are calm, grounded, and inclusive. We have intentions that the new Niche speaks to most. This should feel like a place any(body) would want to explore.
Pilates is Body, Mind, and Spirit. We are more than ever focused on this trilogy.
LOGO BY DANA at DCH DESIGNS
