WELCOME TO NICHE

At Niche, we cultivate space for people to move, grow, and thrive—together.

We focus on intentional movement with alignment-based cueing and class formats that are designed to focus on  form and precision. We offer Pilates classes and private sessions using a variety of exercises and equipment, from mat Pilates to apparatus Pilates. At the heart of our studio is you! The Niche community is inclusive, supportive, and excited to see you reach your own unique movement goals.

Intentional Movement

Across the array of our class types, our instructors are prepared to guide you through a thoughtful workout that can be modified for all fitness levels. Our teaching style is contemporary and dynamic, while staying true to the foundational principles that have guided Pilates for generations.

EXPLORE CLASSES

Community

At Niche, our mission is to provide a safe and supportive environment while delivering engaging, dynamic classes that leave you feeling like the best version of yourself: stronger, more energized, and in tune with your mind and body.  Beyond our Pilates classes, we are excited and committed to offering members-only events, workshops, and donation days for local organizations!

EXPLORE MEMBERSHIPS

"It’s my happy place. From the moment you walk in, you can feel the care and intention behind every detail. The space is always spotless, the energy is zen, and the entire staff makes you feel part of a community… I’ve tried other studios in the past, but nothing compares. This place has completely changed the way I feel about fitness, and I can’t imagine going anywhere else!"

— Madeline B.

"I first came taking classes here as a complete beginner and I have learned so much… The teachers are full of knowledge and have helped me in so many ways. I encourage anyone interested to definitely come here! Love this place!"

— Courtney C.

"The staff is beyond amazing: so sweet, attentive, and genuinely committed to helping you feel your best. They took the time to make sure I felt comfortable and confident, and their positive energy is truly contagious! Every class has been such a joy, and I leave feeling stronger, more centered, and completely refreshed."

— Bailey D.

"The instructors are incredibly knowledgeable and supportive, offering personalized attention in every class. The space is clean, calm, and beautifully designed—perfect for focusing and recharging. I've never felt stronger or more aligned. Whether you're new to Pilates or looking to deepen your practice, this place is the best!"

— Kristen D.

"The instructors are very professional and knowledgeable - they take a sincere interest in each client. They want to know about any injuries or particular concerns to make each session a positive experience. They will modify the moves to meet the client’s ability. If you are looking for a unique experience don’t look any further than Niche Pilates. Oh and love love love the cold lavender washcloth towards the end of class during cooldown period."

— Jill H.

"The instructors are incredibly kind, knowledgeable, and supportive—they really take the time to guide you and make sure you’re getting the most out of each session. I always leave feeling stronger, energized, and cared for. Highly recommend to anyone looking for a clean, welcoming, and professional Pilates experience!"

— Mackenzie M.

"Savannah’s Reformer Power Flow class is my absolute favorite, and she’s super encouraging while also helping adjust form as needed. Cannot say enough good things about this studio and it has really made me fall in love with Pilates!"

— Cameron O.

"Truly an amazing studio! I’ve been going for years and always look forward to my time there! They really go above and beyond to make sure you’re having a personalized experience and that you feel your best! I’ve tried other studios and NOTHING tops Niche and their amazing customer experience! Feels like a slice of heaven in the RVA area!"

— Abbie R.

Front desk of Niche Pilates Studio
Lobby lounge room at Niche Pilates Studio
Wooded mat room at Niche Pilates Studio
Reformer studio at Niche Pilates Studio
Niche Pilates Studio apparatus room with tower and Cadillac, Chair, Barrel equipment.
Outdoor balcony at Niche Pilates Studio
Outdoor courtyard at Niche Pilates Studio

New to niche?

Our two-week Intro Package is the perfect way to get started. Enjoy 4 class credits for just $75, with the flexibility to use them across any of our class offerings, including Mat, Reformer, Tower, and CCB. This package allows you to explore our full schedule, experience different class styles, and connect with a variety of instructors so you can find what works best for your body.

Whether you’re brand new to Pilates or simply new to our studio, this intro is designed to help you feel confident, supported, and fully immersed in the Niche experience—all at an incredible value.

Purchase Intro package
Explore the schedule

become a certified instructor!

Take the next step in your Pilates journey with Niche Instructor Training. We offer Mat and Reformer Instructor Training programs, available both in-person and online, designed for those who want to deepen their practice or pursue teaching professionally. Our comprehensive trainings combine technique, anatomy, cueing, and hands-on experience to prepare you to teach with confidence and intention, rooted in the Niche method and community.

A woman's arms raised towards the ceiling with reformer straps in hand.
Bala bangles and bands laid out on a wooden floor.
A group of women laying on mat wearing ankle weights and raising their legs in a 45-degree angle.

New Client FAQ

  • At Niche, our classes are designed to create an open and inclusive environment that celebrates both classical and contemporary Pilates. If you’re new to Pilates, we suggest the following classes: Move Mat, Beginner Reformer (every Saturday at 11:30am), or a private session.

    If you’re familiar with Pilates, but haven’t been to Niche before, we suggest the following classes: Move Mat or Endurance Mat, Reformer Flow or Power Flow, Tower, or Cadillac, Chair, Barrel.

    If you usually enjoy strength training or something similar but want to try Pilates, we suggest: Reformer Strength, Endurance Mat, Tower, or Cadillac, Chair, Barrel.

    You can explore the full guide of our classes here.

  • Mat Pilates is a floor-based workout, which relies mostly on body weight with the optional addition of props. 

    Reformer Pilates utilizes the reformer equipment which includes elements such as a sliding carriage, straps, and springs that create an extra challenge to your stability while helping strengthen and tone muscles and improves body alignment. 

    While some clients prefer one over the other, we like to recommend both these practices to create a dynamic, well-rounded routine to promote strength, flexibility, and longevity.

  • Absolutely! We host a beginner Reformer class every Saturday at 11:30am. Can’t make it to the beginner class? We suggest booking a private session with one of our instructors so that you can familiarize yourself with the equipment and nomenclature used in class. If it’s your first time in any class, don’t be afraid to let the instructor know! We are always excited to have you and will spend a few minutes sharing details about the class and equipment, as well as learning if there are any modifications you might need throughout class.

    While not required, grippy socks may be useful for your first Reformer class, which we have available for purchase at the studio.

  • We allow a 5-minute grace period for returning clients. If you are new to Niche, please arrive 10 minutes prior to your class. This allows time for our Client Experience Team to check you in and walk you through studio policies. This also allows time for our instructors to get to know you before class starts!

  • We provide mats (and mat covers for you). However, if you prefer to bring your own, that’s absolutely welcome.

  • Click “Book a Class”, and you will be led to bsport to create an account. We recommend using our app to easily access our schedule, or you can view it here.

  • Instructors can best see your form and alignment in form fitting clothing in order to provide proper instruction throughout class, but this is not a strict policy. If loose-fitting shorts or pants and a shirt or tank top are your style, we’ll still be here to support you!

  • We have a parking lot available located on the NW side of Main St., across the street from Beauvine Burger Concept. Street parking is also available around the studio!

  • If you are unable to make it to class, we request that you cancel 10 hours prior to the class start time to allow for other clients on the waitlist to book that class. Cancellations past those 10 hours will result in loss of credit.

    Our full studio policy can be found here.

  • Awesome! You can purchase any variety for drop-in packs (and if you are new, we have discounted packs for you!) that we offer, and you can check out our schedule here!