Growing Together: Our Updated Mission at Niche

The studio is constantly growing, evolving, and surprising even us—who could have imagined back in 2018 that we’d be filming YouTube Shorts and TikToks to share our love of movement with the world? Or that we’d one day operate five fully equipped workout rooms, offering both in-person and online training programs? These milestones were never part of the original plan, but they reflect our commitment to exploring new ways to bring Pilates and mindful movement to our community.

Every step we take, every bold idea we consider, begins with a simple question: does this align with our mission? Our team continually revisits our guiding principles to ensure that even as we innovate and expand, our actions remain true to the core purpose of the studio.

Recently, as we took a deeper look at our mission, we realized it no longer fully captured who we are today—or the vision for where we’re headed. That’s why we’re thrilled to unveil our updated mission statement:

At Niche, we cultivate space for people to move, grow, and thrive—together.

This statement reflects our evolution, but it also honors the values that have always guided us. Our core values—integrity, teamwork, and curiosity—inform every decision we make, every interaction we have, and every experience we create for our community. Integrity keeps us grounded in honesty and authenticity, teamwork reminds us that we are stronger together, and curiosity inspires us to explore, learn, and improve every day.

Together, our mission and values act as both compass and foundation. They ensure that as Niche continues to grow—whether we’re expanding our classes, launching new programs, or reaching our community through digital platforms—we remain a place where people can truly move, grow, and thrive together. Because at the heart of everything we do, it’s the people who make Niche what it is: a community where passion, purpose, and connection come alive.